Heard about generating massive traffic  to your business pages by employing a blog? or… Are you just looking for some free methods of generating traffic to expose your bizzopp and/or products?  Either way, The Blog can represent such an option with some spectacular results.. and a few sidenotes.

Maybe it won’t cost you money to install and operate your blog but will most definetly cost you time and mental effort to keep it alive and make it standout in your niche market.

As a matter of fact, if you’re not an avid writer or simply crazy in love with the service/products you sell, you might have some rough times just maintaing you blog alive.

This is not me being an arogant ass, but rather kind of quoting the statystics which tell us that the average number of blogs launched daily is somewhere between 125K-170K, and despite its huge popularity, the average life span of a blog is of just 3 months. Challenging endeavor, indead…

Still, I didn’t bring you to my… Blog… just to make you hate my post or me, but rather to present you with a series of posts concerning the science behind marketing online with a blog.
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Ok, today I want to talk a little bit about this wonder instrument of Social Media called a blog. So, basically a blog is a easy to install and manage platform on which you advertise yourself or your business. It doesn’t matter really what you do with it, but one characteristic must transcend your blogging activity and that’s bringging value to the table; unconditioned value.

That pretty much covers the introductory to this post. (you’ve probably seen i’m not a big fan of introductory paragraphs…).

My intention today is remind or even bring to your attention The (inveterated) Formula which, will give your blog a solid start in Social Media enviroment and hopefuly make you a ton of fans.

Blogging Platform

So lets say you’re at the starting point. You’ve decided to launch your first blog. The first thing that comes to mind is what platform to use. You have two major alternatives, respectively WordPress.com and Blogger.com.
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After composing your effective article, the next faze is chosing the Landing Page where your traffic is directed.

In Network Marketing there are four options to choose from and these are…

• Review of a product
• Presell a product
• Product’s original salespage
• Squeeze page

You could actually combine these four options by simultaneously targeting that initial sale and building a list. It’s entirely up to you. From my perspective, I would much rather bid on the specialization factor, namely either build a list or attempt to make an affiliate sale.
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In the following lines I’ll make a fine dissection of the article’s body traits that make your article more of traffic-generator tool.

First, let’s take a look of what are those traits we must have in attention:

• Body Lenght
• Body Layout
• General Tone
• Keyword Density

in the end… Two Rulles you absolutely must comply with.

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The article’s title is the most important part of the entire content when submiting it on the web. You well know that if the title is intriguing, chances are you stick with the article and go throught it, or at least, a big portion of it. If the title is vague and uninteresting you’ll probably, in best scenario, just scroll down to the price tag or worse – directly press the back button of your browser and continue searching.

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• consult the reviews and feedback for each individual writer before hiring him.

• hire article writers from the geographical area you target as they tend to be more acquainted  with the local dialect and lingo.

• don’t spend more than 10 to 15$ for a 400-800 words-long article.

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The traits any article must poses for driving traffic to your business webpages:

1. Must be informative and generate curiosity with the readers. Provide extremely valuable content but don’t put it all on the table.

2. Pre-optin your landing page. Insinuate to your readers that the rest of the good stuff can be found on the landing page, where they can also discover additional informations, just as valuable.

3. Confirm their expectations, and elaborate on the subject in your landing page, thus determining them to take the desired action (preferable, opting in on a webform).

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Article marketing is an extremely effective traffic generation method for three main reasons:

a). Provides multiple backlinks to your website/landing page, which skyrocket your PageRank in Google search.
b). Pre-qualifies your traffic.
c). Depending on their quality, your articles will be listed in the first pages on Google search results under some of your most profitable keywords.

Extremely powerful, indeed, but how can you make so?

Core Formula behind any successful Article Marketing  campaign:

1. Do your Research

Find quality product: valuable in itself, good landing page & good conversion rates.

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