Tag Archive | "bid price"

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Google Adwords Account – First Contact

Hopefuly you’ve gone through the preliminary steps before opening your Google Adwords account.

Now let’s take a glimpse on the necesary adjustments that must be made once starting the actual account.

Log in, take the easy steps requested, write an ad, insert a keyword list with it, like explained in the previous post and choose a bid price. Complete setting up your ad by entering the necesary infos about the billing method and confirm this by email.

When setting your bid price, Google’s Traffic Estimator will deliver informations about how much traffic to expect, how much it will cost and how fast your campaign will develop. Set up your daily budget.
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5 Common Mistakes Made by an Adwords Newbie

1. Selecting the geographical area were you want your ads to show up. When adjusting this criteria you’ll want to think about the countries your company do business in and where does your offer get response.

Becasue if you advertise in some poor asian countries or african countries your add will be clicked mostly out of curiosity with no intent of buying or you can’t delivered there. Also valid for the languages category.

2. Making a header out of your company name. The ad is focused on what visitors want and not about your business. The visitor seeks solutions. Every time. That’s why he’s searching the net, in the first place.

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