You can have the best planned PPC campaign, but you will fail if your landing page drops the ball. There is no shortage of helpful advice regarding landing pages, but still there are many who struggle with them. If you continue reading, you will be armed with solid info you can apply to your landing pages to improve them. Read the full story

Producing a successful pay per click campaign is all about obtaining a higher return on investment. In the following article, we are going to talk about a few ideas that you can use to help make your pay per click campaign more efficient and get a jump on the competition by making more of a return on your investment. Read the full story

If you have ever tried PPC, pay per click, advertising just to be met with poor consequences, then I do understand the feeling. Having said that, it isn’t all that difficult to succeed using this special form of marketing and advertising. If you’re a veteran of using Adwords, then you most likely know they have changed a lot of their guidelines in recent times. Read the full story

It was only a matter of time before Google’s Content/Display network would get a bigger piece of the Search Marketing Pie. For us, PPC Geeks who live in the weeds with this stuff everyday, we truly did not need a conference call from a leading Wall Street Analyst to tell us that there would be an increase in Revenues for the Display Network. We already sort of knew this based on the improvements Google has been making to their platform over the past months and years, as well as the natural shift in the search marketing industry as a whole. But, in an interesting article written by Seth Weintraub from CNNMoney.com/Fortune entitled “Google Display to account for 10% of Google’s revenue?”, it just fortifies what we have seen “behind the scenes”, but also opens the door to other ideas and business strategies.

According to Weintraub’s interview with Susquehanna’s Mariane Wolk, “Exiting recent meetings with Google’s display ad team, we have increased confidence in Google’s long-term growth from display ads. As it approaches 10% of gross revenue, we could see Google break out this high growth part of its business – a catalyst for the shares as it debunks the bear “single-product” thesis.” We recently met with several members of the Display and YouTube teams from Google and found the business is bigger and growing faster than we thought.”

So what does this mean to us PPC Marketers? It means we have to “fish where the fish are”, add the Display Network as vital part of the PPC Strategy and to monetize everything on the client’s website to maintain an accurate level of attribution. However, we also have to be mindful of the validity of these revenue numbers by Google, as there is still a ton of concern over ClickFraud.

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As recently mentioned in Search Engine Land, Google has decided to move permanently to a new background color for their sponsored ads.  When sampled, this color came up in Photoshop as #fbf0fa.

Aesthetic Angora added to image from http://evilmattcutts.com/

SEL quotes Google: Read the full story

At some point, most of us have to make a presentation. Read the full story

This post is all about advertising Google Adwords as the best method of generating leads and sells in internet marketing.

There are three points I want to touch with this post:

1) Why is Google Adwords The Way to Go when selling online.

2) How to make Google Adwords work for you.

3) What’s the big secret to success with Google Adwords.

1) When it comes to selling online the most valuable commodity that any internet marketer wants and desperatly searches for is targeted traffic. We all know that there are tens of methods of generating quality traffic to our offers but non of them guarantees conversion rates like adwords does. Why?
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Hopefuly you’ve gone through the preliminary steps before opening your Google Adwords account.

Now let’s take a glimpse on the necesary adjustments that must be made once starting the actual account.

Log in, take the easy steps requested, write an ad, insert a keyword list with it, like explained in the previous post and choose a bid price. Complete setting up your ad by entering the necesary infos about the billing method and confirm this by email.

When setting your bid price, Google’s Traffic Estimator will deliver informations about how much traffic to expect, how much it will cost and how fast your campaign will develop. Set up your daily budget.
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Before jumping into your adwords campaign you must clarify some aspects concerning the market you’re targeting

What you’ll read below are some logical steps that must be taken to prevent scratching your head with wonder after the first ten minutes from your arrival to Google Adwords.  Here there are:

1. Get inside your potential customer’s intentions and needs. What would they type in the search box in order to find a relevant answer to their problem and your product delivers? Put the results in a list.

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Take inventory of these simple five guidelines when starting a adwords campaign.

Make sure your campaign is aligned with this prescription:

First. Compose an attention grabing Headline

Some prefer, inserting their company name, I prefer presenting a solution for the visitor’s problem.

The chosen words use for the headline depend greatly upon the audience you’re targeting, namely: if you’re targeting product users you’d better formulate a solution that your product offers, but if you’re targeting people looking for information about the business opportunity your company represents, you might try using the company name for a header. BUT… as The General Rule – formulate an Attention Grabing HeadLine that addresses a problem your visitors are searching for a solution to.

Second. The First Description Line should be a benefit or a promise

What are you offering with your ad?

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1. Selecting the geographical area were you want your ads to show up. When adjusting this criteria you’ll want to think about the countries your company do business in and where does your offer get response.

Becasue if you advertise in some poor asian countries or african countries your add will be clicked mostly out of curiosity with no intent of buying or you can’t delivered there. Also valid for the languages category.

2. Making a header out of your company name. The ad is focused on what visitors want and not about your business. The visitor seeks solutions. Every time. That’s why he’s searching the net, in the first place.

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