Archive | Blogging, Articles & Press Releases

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Squidoo Marketing. Defying Traditional Conversion Rates in Article Marketing


Should you employ articles to promote your online business, then Squidoo can be one of your most effective marketing method. You can utilize your written content to create Squidoo “lenses” within any niche topic of your picking. And due to the fact that Google appears to betrail a slight love affair with Squidoo, you’ll also witness a faster indexing rate with your lenses.

In contrast to article directories – where at most you have maximum two backlinks pointing to your website – Squidoo permits you to publish articles with quite a few links. Plus, you actually can monetize each individual lens. Read the full story

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Unorthodox Article Marketing (Part 1). In Conjunction with Yahoo! Answers


Whether you’re writing your own personal articles or blog posts, rewrite PLR articles, or employ ghostwriters to produce unique content, you can utilize this content material to dominate Yahoo! Answers.

Consequently, you’ll get a constant stream of qualified visitors, inbound links, and income out of your efforts.

Let me reveal exactly how in 6 simple steps…

STEP 1: Identify what forms of questions you can answer to generate the most targeted traffic to your money webpages.

For many online marketers this task will have a straightforward solution.

For instance, a person promoting k9 training programs will answer questions typical for k9 training niche. If this person is an expert – maybe in housetraining – then he should target queries related to that niche.

Specifically, you must be paying attention to the types of questions that surface over and over within your specific niche market.
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Article Syndication. Essentials Notes To Guide to Process (Part 4 of Article Marketing Flagship Content Series)


Article syndication can be a very easy and successful way to help promote your website and grow your presence in the online marketplace. With the right strategies in place, you’ll be able to build a great amount of backlinks, increase your reputation in the search engines, grow your credibility within your niche and also see a direct increase in traffic from referrals as well.

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Crafting the Perfect Article Body (Part 3 of Article Marketing Flagship Content Series)


One of the keys to successful article marketing is of course the article itself, the article body. Crafting the perfect article body can help you see some great success with all of your marketing efforts, but there are many different tips and tricks that you’ll need to pay attention to. Use this guide to help write a perfect article body each and every time, and the results will improve greatly.

Article Length, Layout and Structure

The ideal article for article marketing purposes is going to be no more than 500 to 600 words. At the same time, it should always be at least 300 words, giving you a good deal of flexibility to choose just how long and detailed you want your article to be. You want your article to be useful and informative, but you also want people to be able to get through it quickly and easily, ensuring they don’t get bored or lose interest along the way. Read the full story

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Article Resource Box | 8 Street Smart Copywriting Tips (Part 2 of Article Marketing Flagship Content Series)


It’s one thing to start writing and distributing considerable amounts of articles, and it’s a whole different story turning those articles into a cash pulling machine. One of the biggest difference is the quality of your article resource boxes used.

If you master the art of creating a fantastic article resource box, then you’ll be able to greatly enhance conversion rates.

Use these 8 Expert Tips to start writing Street Smart article resource boxes:

1. Dangle the Carrot: Remember that your resource box should be building interest in something.

You want to be offering some kind of bonus, incentive or otherwise highly compelling reason for people to click on the link.

Make them interested, and ensure them that the solution they’re seeking is awaiting them at the next website once they take action and click. Read the full story

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How to Write Effective Article Titles (Part 1 of Article Marketing Flagship Content Series)


Effective article titles are not so easy to come up with and many article marketers have a hard time putting words in perfect order. They just can’t seem to figure out how to do it so their articles record above average views, granted the all initial promotion is taken care of.

Other people however simply overlook this section and don’t put as much effort into it as they should.

This post reveals why your article title is such a crucial piece and for the second part uncovers the exact blueprint  for writing effective article titles for the search engines and visitors, alike.

What’s the big deal with article’s title anyway?

  • For every 10 people that read your article title, only 2 people on average will go on and actually read the article. That’s a loss of a potential 80% of your readership, and for respectable content marketers it’s an unacceptable figure. Read the full story

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Make them go “A-HA” with Your Content


Top prospects require top quality content in your marketing blog.

In order for your blog to become a lead magnet you have to make your content useful and unique.

How to produce useful content?

As I’ve stated in the Choosing THE Topic for your marketing blog post from this series, you want your blog to become, overtime, a complete library in the niche you operate in. Evaluating the usefulness of your blog content will always be a subjective matter depending from reader to reader.

Nevertheless there is a tactic that will guarantee your content will be percieved as being useful 90% of the time and that is by presenting the information in more than one tonality and format.

Some of the approaches at your dispossal when discussing your market within your blog can be:

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How to Effectively Start-up Your Marketing Blog


When designing a marketing blog, I prefer adopting a simplistic strategy targeted towards a single objective – Make my prospects take the desired action.

This can be summed up in the form of subscribing to your RSS feed, or fill in an opt-in form and get onto your mailing list. Sounds familliar? It should because it’s the same strategy I’ve employed with my blog.
I prefer an opt-in form, but the RSS feed option is still as effective. I’ve chosen the mailing list as the primary subscribtion method because RSS feed are not read as much as emails are.

The last thing that you want to do with your prospect is  confuse him with a ton of options to choose from. You know what’s the outcome of this, right? He leaves. Confused people do anything.

How can you implement a simplified prospecting system on your blog?

The starting point is choosing a simple yet effective theme. The best choice available on the market today are Thesis Theme and Frugal Theme. Between these two I prefer Thesis.

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Launching your Marketing Blog


I will avoid getting into comparative charts between different blogging platforms and directly advocate my personal choice – WordPress

You surely heard of wordpress before, but let me make a clear distinction between wordpress.com and wordpress.org.

While WordPress.com provides the software and hosting services for free, the second, wordpress.org, is a freelance software, free to use on any website, by anyone. You might wonder why not just take the hosted version of wordpress.com and start blogging.

For network marketers this is a next-to-impossible approach to blogging because in your endeavor to drive quality traffic and generate leads for your business, you’ll:

  • have to make reference to other players/products or services in your market and to do so it could be considered advertising.
  • getting advertised via email lists, other blogs and web sites, and similar unsolicited promotional methods – interdiction stated in their terms of service.
  • want to have your own branded domain name.

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Choosing THE Topic for Your Marketing Blog


The answer to this issue lies in making a thorough research of the market you operate in. Knowing all the variables of your market will enable you to answer questions such:

Who is your market?

You have to build a complete profile of your prospect. It’s not necesarily coming up with percentages for each segment. but before addressing a market you have to know what is that they’re interested in:

just buying your products;

getting involved in the business opportunity you offer;

both

Another set of data extracted with your research must address their needs, fears and desires. A wise thing to do is employing these three aspects into distinct categories in your future blog in a way that would enable your prospects to find quick (preliminary) answers to their problems.

You want your future blog to be a complete library about your niche market.

Read the full story

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