Are reciprocal links of any use?
As I mentioned in other link building posts, Google evolved its capacity for detecting low quality link exchanges, constantly diminishing their value towards zero or even negative figures. The reason why link exchanges dropped so dramatically is because of web’s evergreen reason – abuse.
I’m not saying that exchanging links is a banned practice in Google and other SEs perspective, but rather the abusive way in which is conducted and its approval or not depends largely on with whom you’re hanging out.
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While the On-Page Factors still carries weight with SEO, Off-Page Factors are those which make or break a site’s ranking. And Off-Page Factors are generally translated into Backlinks.
Thus, you should focus your efforts on putting together and follow thru a solid link campaign if you were to see any drastic improvements on your Google ranking.
Any link campaign must include your homepage, category pages, articles and press releases.
Latest Off-Page Tips from Google’s perspective:
- dont’ take into account backlink numbers;
- don’t take into account visible PageRank from the ToolBar – it’s outdated; Read the full story
This post is kind of short but the purpose here is to finalize the examination started in the previous post; we’ll go through the remaining of the <HEAD> elements such as:
Meta Robots Tag, Meta Author Tag, Meta Image Toolbar, Google Webmaster Tools
6. Meta Robots Tag
This tag is usually used by new or unskilled Webmasters. Take for example this Meta Robots Tag:
<meta name=”robots” content=”index,follow” />
This is useless because it is what a search engine does by default. Using this tag as typed above makes as much sense as posting a sign that says, “Remember, breathe while you sleep” Get my point? Yes, it’s an automatic process which doesn’t require further commands.
It is the same with a search engine bot. However there are other useful variations of the Meta Robots Tag, such as using the tag to keep a page from being indexed.
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On-Page factors will be discussed throughtout two related posts.
For this post, we’ll take an inventory of the following elements:
DTD statement, Character set tag, Title tag, Meta description tag, Meta keyword tag
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If On-Page Factors tend to be a little discouraging at first, wait until you’ve gone throught to whole content. In the end, you’ll realise that it doesn’t take more than applying some proven approaches with this SEO elements in order to optimize your site’s Google ranking.
Title Tag
Google doesn’t require the keyword phrase to be used in the webpage’s title in order to get a top ranking. Still, you’ll want to use the keyword phrase with the Title. Too many SEOs base their entire title tag optimization tactic simply on throwing a keyword phrase in it and squeeze a couple of links with that keyword phrase as anchor text.
Total Words in Title
You should want to keep this number to a maximum 8, or 65 characters long. The reason why I’m suggesting this is because of ”Click-thru” rate. It doesn’t you any good if you rank on
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