Risky SEO Practices You Better Avoid Using

Although I’m not an advocate to including unorthodox SEO strategies with your business, a respectable amount of thinking must be invested on whether or not to really not use them.

Because the thing is, many marketers are so afraid of loosing something that they don’t own – rankings in the SERPs – that they don’t consider taking one single risky step towards online profits.

I could use your perspective, if you care to let me know it with the comment in the end of this post.

Let’s start with a “Dodgy SEO Practices” Inventory:

Reciprocal link trading -not effective long term unless backed by serious linking campaigns

Page onload redirects – also effective short term, but serious consequences if spotted

Buying links – effective with untapped link sources and good disguising

Linking networks – unless is done legitimacy and (or) for good reason, it leaves deep footprints.

Hidden text – there are other legit ways of keyword optimizing you webpages…

Cloaking — effective until they catch it, though each page needs some amount of link equity to get indexed.

Automated content generation – if your intentions are clean, it can’t be considered a risky SEO practice.

1. Link exchange

Reciprocal linking is easily detected by the search engines and when this occurs there’s a great chance that they are filtered out from the engine’s indexed. The probability of this happening is dictated by your linking partner’s value and the frequency of your link sharing acts.

For a solid website, in a white hat environment, this practice is considered to be legitimate and is an expression of what web community is all about.

If your linking portfolio abounds with low quality links and shady reciprocal links search engine will most surely demote your authority and relevancy. Even though you may witness rapid bursts in rankings, these are short lived without powerful, well established link sources.

Time is better spent creating and packaging valuable content that people are willing to link to it.

2. Page Onload Redirects

The penalty for practicing these technique is exclusion from SE’s index. Search engines are getting better at spidering JavaScript redirects.

If you want to move a site or individual pages, use 301 redirect to preserve the PageRank and pass it to the new location. All that it is required is that the destination URL is not an expired domain and the page is about the same topic.

3. Buying Links

This SEO practice is heavily discussed (most certainly) because of its effectiveness. You can make it an effective SEO tactic as long as so keep it under the SE radar each and every time you make these kind of acquisitions.

The most effective back links are those that blend naturally in the text body that even a Google engineer couldn’t figure it out whether or not it’s paid for.

The best paid links acquisition are those that are 1) hard to spot or 2) hard to replicate by competition such as disguising them in controversies, well grounded references or even uniquely packed services.

Making your paid links as discreet as possible also helps at maintaining the prices down and keeping the link itself long term beneficiary, as few marketers will notice the potential that source carries. A cheaper alternative would be can be paying for article creation and distribution services. The best services promise to launch your content (followed by backlinks) to over one thousand directories. If paying a monthly subscription is outside your budget consider buying an article submission software. The best ones do a pretty good job a submitting articles to good ADs.

4. Linking Networks

These linking networks are, as reciprocal links, easily spotted be the search engines, even more so if you don’t have a good amount of inbound links pointing into your network components to mix it up.

Many Search Engines are devaluating links coming from the same C block IP range. You can counter act this by utilizing different hosts for your various sites and again, having large amounts of inbound links referencing your network.

If you don’t have original content for each domain of your network or better still, enough reasons for starting up multiple sites, you should drop the idea.

5. Hidden Text

There are other more effective means of influencing rankings than this and it’s not worth the risk. While is hard for search engines to figure it out, your competitors may be competitive enough to make some recommendations :D .

6. Cloacking

…a.k.a showing the search engines one thing and the users a totally different story.

If done correctly this practice (and there are some programs help you like Fantomaster) is hard for the search engines to it. The problem though, is that while the web evolves your website remains the same.

7. Automated Content Generation

Search engines had evolved their duplicate content filters so it has become harder for automated content driven sites to benefit from scraped content with nothing unique added.

On the other hand if you rely on cooperative relationships that makes people to add content it can get you some results.

If you were to ask me the best SEO dodgy practice that gets you results is buying links.

Now, you can spend hundreds of dollars and rent links on top directories such as Yahoo! Directory, like SEO firms do, or you could dedicate part of your time searching valuable, underpriced links by getting involved in the community.

Unrelated, obscure links doesn’t you any good and a good website doesn’t need reciprocating links just good promotion in its early days; and promotion doesn’t have to cost anything besides time… cheap commodity you must render.

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