The nofollow tag is a consensual way (approved upon by major search engines and blog software developers) of embedding links or letting others post links on your website, often within blog comments, without you taking editorial responsibility for the landing page quality of the link.

Some misunderstand nofollow tag by believing that if, say Google bot, encounters one, it doesn’t follow the link to see where it’s pointing to. Others see in nofollow tagged links the way escape loosing PageRank.

Unfortunately for those guys, Google Changed How It Handles Nofollow, and apparently decided to let some link juice bypass the censorship.

This is inaccurate, because the search engine will follow the link but will not assign it with any authority or PageRank from your website, due to your attitude towards it – “I’m not recommending it” – manifested with the nofollow tag.

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A huge attention in Google algorithms is given to internal and external linking patterns of a website. In this field an even greater impact upon rankings and relevancy has the anchor texts that cloth the links.

The rule of thumb of anchor text is to build it with keywords and phrases you want your webpages to rank for.

Whenever possible, include in the anchor text keywords that exist in the page’s title. In best scenarios, you’ll want to use the title’s exact match as a link.

If you cannot always use descriptive anchor text, or just look to give your linking structure a more natural feel, a good alternative for building relevancy is to include link titles within the code.

<a href=”contentpage.htm” title=”descriptive text”>Click here</a>

Search engines won’t put as much weight on this format as with the classical anchor text format, but is better than nothing.

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Supplemental index is one of the two index categories (main index being the first one) where Google places certain webpages due to various flaws encountered in the indexing process.

Even though the webpage was relegated from the main index to a supplemental one, it continues to get indexed, with even fewer restrains in Google algorithm. This is the last stop for a page before is being dumped by Google.

Note that SI and Google Sandbox are two different issues; the last tends to appear after agressive backlink campaigns such as high volume on inbound links on short periods of time, disproportional with the website’s traffic, repetitive and “expensive” anchor text, anchor text changes, etc.

Also, consider that the index in which websites are included in are completely automated processes, thus there is no way of changing the index where they appear.

Primary reasons why webpages are redirected to supplemental index

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In this post I’ll present a short internal linking strategy for optimizing content pages, thus increasing the overall authority of your business website.

This 2-step process can be applied immediatetly, as the content is created uploaded online.

Start by deciding upon the keywords you want to use in anchor texts for interlinking webpages within site.

Here’s the follow thru:

Step #1. Type in Google bar the “site” command to search what pages of your site are relevant for the keywords you’re optimizing for.

(For this example I use betternetworker.com as the site and “article marketing secrets” as the keyword phrase I want to optimize my pages with.

This is how it should look like in the search bar:

You notice that I didn’t type “article marketing secrets”, but only “article marketing”.

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