This entry consists of new content and references to other posts on different stages of the overall backlinking strategy.

The 10 Steps to a Productive Backlink Network

1. Assess your strong points with which you’ll approach potential link partners

Webmasters that you target as potential link partners will have three reasons for linking to you:

> quality content. Although you are new in the industry and have poor site authority, you provide quality content – an ever-green asset that attracts visitors, and increases conversion.

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In order to dominate a niche market your website needs to have a backlink portfolio that meets these three requirements: highly targeted, high quality links – placed in the right spot on the page – with the right anchor text.

Of course, in the process of attaining this goal you’ll be tempted along the road to make use of some rather unproductive shortcuts.

This post will show you what practices resemble more to jumping from a cliff rather then ensuring a pleasant ride.

Backlinking practices you must avoid

1. Don’t outsource your link building campaign UNLESS you verify them  and they have a white hat background and keep a transparent business conduct.

2. Don’t search for “keyword phrase” and “submit site” in Google. The vast majority of results are garbage sites. Read the full story

This post is about getting backlinks from webpages upon which we don’t have any control and by utilising search engines as a backlink tool.

Methods for building artifficial backlinks to your webpages like using forum threads, article directories, social bookmarking will not be covered.

Finding Link Partners, in a nutshell

1. Use DMOZ and Yahoo Directory and identify your competition; other submission directories can be consulted.

2. Use Yahoo! Site Explorer and do a backlink analisys for the competing websites in your niche; sites that are curently linking to your competition are places from where you want your own website to get backlinks.

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