This post is about getting backlinks from webpages upon which we don’t have any control and by utilising search engines as a backlink tool.

Methods for building artifficial backlinks to your webpages like using forum threads, article directories, social bookmarking will not be covered.

Finding Link Partners, in a nutshell

1. Use DMOZ and Yahoo Directory and identify your competition; other submission directories can be consulted.

2. Use Yahoo! Site Explorer and do a backlink analisys for the competing websites in your niche; sites that are curently linking to your competition are places from where you want your own website to get backlinks.

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In this post I’ll present a short internal linking strategy for optimizing content pages, thus increasing the overall authority of your business website.

This 2-step process can be applied immediatetly, as the content is created uploaded online.

Start by deciding upon the keywords you want to use in anchor texts for interlinking webpages within site.

Here’s the follow thru:

Step #1. Type in Google bar the “site” command to search what pages of your site are relevant for the keywords you’re optimizing for.

(For this example I use betternetworker.com as the site and “article marketing secrets” as the keyword phrase I want to optimize my pages with.

This is how it should look like in the search bar:

You notice that I didn’t type “article marketing secrets”, but only “article marketing”.

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In this post you’ll learn how to always produce good content that will guarantee poll positions for your webpages on Google SERPs.

Once you’ve read this guide, content creation will stop being a daunting task that must immediately be outsourced.

We are going to cover:

1. Where to find inspiration in moments when your creativity spring had dried out;

2. Tools at your dispossal for procuring keywords right from the Google’s backyard;

3. Easy to implement content creation tips with high SEO profitability.

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In this article you’ll learn how to optimize Title Tags both for SEO ranking and click-thru rates. I’ll deliver a few tips I successfuly use with my site and bring to your attention what to avoid doing with your Title Tags.

In terms of SEO, the Title Tag is considered to be average importance by Google. Since the Off-Page Factors play a decisive role in a site’s ranking, it’s not imperative for the keywords to even be present in the Title Tag. Nevertheless, employing some easy practices when writing your webpage titles should benefit your SEO efforts.

Rules for making your Title Tag Google friendly:

1. Use only one Title Tag;

2. Place the keyword you’re targeting in the beginning of IT. This way you’re content is indexed more rapidly by Google and also improves ranking;

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How can SEO become a dependable source of constant quality traffic for any online business?

To answer this question we must address the core element, the life blood of SEO. There are many factors that influence SEO ranking but one of them is what triggers this whole repertoire of variables and this is the Content – your greatest asset online.

For content to make a difference in your traffic reports, it must be built in an organized manner. You want to think about this content production formula more how a TV producer would, namely, by fragmenting it into distinct phases with their unique mechanics.

These content creation phases will be analized in the following lines

1.Content scheduling

First thing that needs to be taken care of is evaluating your content necessity. Analize your blogging topics, establish what is your niche market interested in and scarcely covered, what are the gaps at informational level within your market.

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While the On-Page Factors still carries weight with SEO, Off-Page Factors are those which make or break a site’s ranking. And Off-Page Factors are generally translated into Backlinks.

Thus, you should focus your efforts on putting together and follow thru a solid link campaign if you were to see any drastic improvements on your Google ranking.

Any link campaign must include your homepage, category pages, articles and press releases.

Latest Off-Page Tips from Google’s perspective:

• dont’ take into account backlink numbers;
• don’t take into account visible PageRank from the ToolBar – it’s outdated; Read the full story

This post is kind of short but the purpose here is to finalize the examination started in the previous post; we’ll go through the remaining of the <HEAD> elements such as:
Meta Robots Tag, Meta Author Tag, Meta Image Toolbar, Google Webmaster Tools

6. Meta Robots Tag

This tag is usually used by new or unskilled  Webmasters. Take for example this Meta Robots Tag:

<meta name=”robots” content=”index,follow” />

This is useless because it is what a search engine does by default. Using this tag as typed above makes as much sense as posting a sign that says, “Remember, breathe while you sleep” Get my point? Yes, it’s an automatic process which doesn’t require further commands.
It is the same with a search engine bot. However there are other useful variations of the Meta Robots Tag, such as using the tag to keep a page from being indexed.

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On-Page factors will be discussed throughtout two related posts.

For this post, we’ll take an inventory of the following elements:

DTD statement, Character set tag, Title tag, Meta description tag, Meta keyword tag

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If On-Page Factors tend to be a little discouraging at first, wait until you’ve gone throught to whole content. In the end, you’ll realise that it doesn’t take more than applying some proven approaches with this SEO elements in order to optimize your site’s Google ranking.

Title Tag

Google doesn’t require the keyword phrase to be used in the webpage’s title in order to get a top ranking. Still, you’ll want to use  the keyword phrase with the Title. Too many SEOs base their entire title tag optimization tactic simply on throwing a keyword phrase in it and squeeze a couple of links with that keyword phrase as anchor text.

Total Words in Title

You should want to keep this number to a maximum 8, or 65 characters long. The reason why I’m suggesting this is because of  ”Click-thru” rate. It doesn’t you any good if you rank on

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Don’t just infuse raw content in your pages and wait for Google’s crawlers to rank high your site.

Instead, adjust some key elements, here and there and cut short  your effort expenditure. IF you’re  tackling SEO practices you most definetly heard of On-Page Factors (content formating) and Off-Page Factors (inbound and outbound links). Here are some…

On-Page and Off-Page Tips to consider when SEO-ing your content

The Title, or Title tag

After all the split-testing, title tag remains the most important on-page factors. The reason is that the title tends to say both the SEs and visitors what’s a page all about.

When composing a title, start with the dominant keyword you’re targeting and, preferable, end with your brandname. By doing so the keyword is scanned first by the SE bots and it’s put in direct relation with the brand you’re promoting or start developing. I suggest using ” | “, or pipe, between the these two, as it’s perceived by the SEs to be a very efficient devider .  For a live example, look above to my own page title.
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