How to Turn Google’s Eyes towards Your Content

Don’t just infuse raw content in your pages and wait for Google’s crawlers to rank high your site.

Instead, adjust some key elements, here and there and cut short  your effort expenditure. IF you’re  tackling SEO practices you most definetly heard of On-Page Factors (content formating) and Off-Page Factors (inbound and outbound links). Here are some…

On-Page and Off-Page Tips to consider when SEO-ing your content

The Title, or Title tag

After all the split-testing, title tag remains the most important on-page factors. The reason is that the title tends to say both the SEs and visitors what’s a page all about.

When composing a title, start with the dominant keyword you’re targeting and, preferable, end with your brandname. By doing so the keyword is scanned first by the SE bots and it’s put in direct relation with the brand you’re promoting or start developing. I suggest using ” | “, or pipe, between the these two, as it’s perceived by the SEs to be a very efficient devider .  For a live example, look above to my own page title.

Remember, it’s not just about ranking high in the SERPs, it’s also about ranking high with a title that people are attracted by and want to click on. So, build your title so that it has a natural flow in spelling, sense and logic. Limit your title to 65 max 70 characters long. for more information see this complete analysis of the title tag.

Keywords density

I’ve included this issue because I know many wonder what’s the proper percentage of  keywords within a post/article. My opinion is that you should just build up your valuable content and pay little or no attention at all to keywords density. This is especially valid today, when LSI terms are having a greater impact upon search engine optimization process. If you’re still looking for a figure, I suggest between 2% and 4%.

Meta keywords & meta description

Use both keywords and LSI words, and limit the numer to 7, max 9 such terms. Related to meta description, make it look natural, use the keyword once and sprinkle in 2 or 3 LSI words related to your theme and don’t cross the 160 characters limit. Make a short overview of the content.

Start at least one sentence with the target keyword or phrase. Doesn’t have to be the first sentence of  content.


• Use H1, H2, H3 tags, but not all of them

Surround your target keywords with related words and don’t overdo it because abusing this tag is considered as spammy practice by Google

• Emphasize your target phrase/key term(s) with Bold or Italics

Resume it to once.

• Use image filenames as targeted keywords or key phrases

• Follow web’s principle – connection

Link out to other trusted sites and use for this linking keywords and phrases, as anchor text. Disperse links them throughout the content in a coherent manner and avoid building up “links” or “resources” pages destined  to accommodate stacks of outboud links.

These are the elements of OnPage factors which showed up with my brainstorming… Please, leave a comment and feel free to contribute with your own discoveries to this SEO chapter, respectively – OnPage Factors.

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