Facebook Marketing – A Powerful Business Tool

The direction of social networking has reached the majority of us over recent years and there is no doubt that Facebook has emerged as the icon of the industry. From its inception in 2004, the number of users currently stands at over 600 million and there’s no doubt that this will rapidly rise to the 1 billion mark before long. This sort of growth is impossible to ignore when considering the marketing potential of such a huge global audience and big businesses are already utilizing this to market their brands. In this article we will examine the reasons this has now become so important for organizations.

Facebook, in the opinion of a substantial proportion of the public, is where families and acquaintances interact purely for social reasons. This is one of the reasons as to why it has caught the attention of business because when people chat they also make selections and referrals. The sheer period of time that people spend on the network is an important element to this and if your selling message becomes part of the conversation, you have a potentially powerful business application.

We are accustomed to seeing a company’s website url in any advertising and marketing material but you will now in addition see their Facebook details. In fact, this is often now given priority and this address is actually the business page for that organization which is different to what we have as a personal profile on Facebook.

The fact that personal users can help promote a Facebook business page is where authentic relationship marketing can easily come into play. Pages for a business present a way for anyone to “like” them and in doing so their group of friends will see that they have done this. Facebook can as a result take a business right across the world wide web and this is why social sites are viewed as so important.

It is clear to see that a well designed page can offer you lots of options. As an example if you are looking to develop a list of subscribers it may be that another person needs to like your page to have permission to access a free report. By doing this, the like count for a page is improving as well as the size of the email list. If done effectively, this can be a incredibly fast way of developing an online business.

Facebook advertising is a further strategy if you want to invest some money and can compliment the traffic gained through Facebook pages. Facebook ads have been shown to compare nicely with ads on Google with regards to expenditure and the results reached and are now being more widely used. As with any paid advertising and marketing, you need to track your results and be aware of your budget constraints.

Facebook shows no sign of slowing up and if you are really serious about profiting online, then making use of its marketing power is something you should take advantage of now.

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