How to Track Twitter Clicks and Receive Conversion Data

Twitter is one of the newer additions to the social networking age that has taken over the internet. Twitter isn’t just for the average Joe, though, everyone from celebrities like Aston Kutcher and Lady Gaga to important people within companies to the actual President of the United States of America use Twitter to communicate to a wider audience.

Despite the 160 character limit that Twitter has installed, as it was originally created for mobile updates and usage, people who use it find a way to limit their words and say what they need to say using a limited amount of characters.

For businesses, the most important thing about online websites are the numbers. Though social media marketers are sure that Twitter is a thing simply for conversation, businesses disagree. They say that there has been a boom in unique visits since signing up to and using Twitter.

Not only can a company ‘trend-set’ or get their unique trend seen by millions of users worldwide by trendsetting, there are also Twitter-based services that direct people who are interested in things like what the business provides to that business’ Twitter and, therefore, to the website that that business owns.

As previously mentioned, the most important thing when it comes to businesses that have websites online is the numbers, the amount of unique web traffic those money web pages receive daily. However, tracking where, exactly these numbers come from when it comes to Twitter can be a very tricky thing.

This is due to the multiple websites other than Twitter, as well as applications for phones, that contain different referrer headings which makes it difficult to discover whether or not the Twitter page is actually doing any good. Anything other than a direct click from the Twitter page like, say, using an application to view the Twitter feed, could show up as direct traffic when tracking.

Syndicated feeds, obtained when someone uses the handy link on Twitter to link their websites, blog, and Facebook together using their Twitter can be difficult to trace because they can contain a referrer line that does not contain or come from Twitter. Finally, if customers are using their RSS reader it will be tracked as either direct traffic or as traffic coming from an RSS reader that is online in the Referrer line.

Luckily, there are several solutions to each of the tracking problems that most people will encounter. To combat the multiple applications and websites used, there are applications made for Twitter like Tweetburner, whirl, and Tweetdeck. These are URL “shortener” services and they support tracking. Desktop Twitter clients support the three applications mentioned above and they allow short links to be generated directly from the same interface.

The tracking happens automatically and does not require a person to add anything. Using Tweetburner, once you’ve logged in, the website will show you stats like who shares the link, clicks, and link referrers.

The last bit is used with the sites that syndicate the tweet. There is another service called cligs which shows different information than the previous three sites and also includes geotargeting. It’s search engine friendly and uses a 301 redirect permanently. While this might not offer any information beyond clicks, it’s still obvious that your tweets are effective.

Another way to track Twitter clicks is by using Google Analytics. It has a feature, which is called URL tagging, and this allows a business to track online campaigns. There are a lot of variables that can be used to help make sense of Google Analytics, the following is a list of them:

  • Source (utm_source). It is the origin of a referral that leads to the website. For instance, when someone clicks the link from the Google search result page then that would mean that Google was the source.
  • Medium (utm_medium). Going hand and hand with the source, the medium helps to provide specific information about the point of origin of a referral. So, if the business was using AdWords to get traffic from Google than the source would be Google and the medium would be AdWords or pay per click.
  • Campaign (utm_campaign). This differentials the different product promotions, like those for holidays.
  • Term (utm_term). It is the keyword that is used to find the page through the search engine.
  • Content (utm_content). It is the thing that describes the version of the advertisement.

In addition to tracking, Google Analytics also offers the ability to use goals and funnels which can help determine how many users register and stay at the sites once they have come from Twitter. Get even more information on the subject of Twitter tracking from these sources: Top 50 Twitter Tracking and Analytics Tools and A Roundup of Twitter Tracking Tools.

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1 Comments For This Post

  1. vipul Says:

    knowledgeable litreature

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