When driving traffic to your online business, the main thing is to keep the main thing the main thing. And the main thing is the sales you generate at all time.
This is as valid for SEO as for any traffic generation method.

For this, you’ll have to come up with keywords that have high conversion rates and not just stuff a bunch of keywords that generate just traffic. Success online isn’t measured in traffic, it is measured in conversions. Invest you’re time in keywords that generate sales not in getting freeby visitors.

Nevertheless, there are cases when the traffic simply doesn’t convert no matter how good the offer is. For this you should test search traffic against your specific offer to make sure it converts.
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