When driving traffic to your online business, the main thing is to keep the main thing the main thing. And the main thing is the sales you generate at all time.
This is as valid for SEO as for any traffic generation method.

For this, you’ll have to come up with keywords that have high conversion rates and not just stuff a bunch of keywords that generate just traffic. Success online isn’t measured in traffic, it is measured in conversions. Invest you’re time in keywords that generate sales not in getting freeby visitors.

Nevertheless, there are cases when the traffic simply doesn’t convert no matter how good the offer is. For this you should test search traffic against your specific offer to make sure it converts.

You’ll always want to test your offer for yourself without taking the time to listen to hypey survey or reports that make recommendations about certain keyword phrases with “95% conversion rate”. How do you go about supplying your campaign with a competent collection of keyword phrases? Pay-per-click.

I know, you’re probably reading content about SEO in order to escape the PPC rollercoaster and paid advertising, in general. Still, PPC will deliver prompt results, on two days or so, that you’ll find extremly useful when seeking to ensure a constant profit with your bizz.

To start, setup a campaign in Google AdWords using a maximum of 50 keyword phrases, set the tracking code, and start driving the traffic. How do you measure whether or not a keyword phrase is good to use in your test? One of the best indicators isn’t the cost per click in PPC, but rather the number of advertisers. The more advertisers for the keyword phrase the more likely a profit is being made.

Nevertheless, in some cases, the minimum cost per click for a certain keyword phrase gives some clues about the competition in the area, so you’ll want to pay attention to this, as well.

Make sure before starting a Adwords campaign, to conduct a a quick scan of you’re competition with Google. Also, make a preliminary keyword selection with Google Keyword Tool. This tool also offers statystics about the competition level, kind of outdated (min. 30 days back) though, but for a stable market, very very useful.