Testing for performance improvement is a tool that not a lot of online marketers do. If you want better performing sites and copy of any kind, then this is what you should do. You can use testing to boost any type of conversion from a sale to an optin. You can test landing and squeeze pages, website text, sales letter copy, preselling copy, videos on squeeze pages, and even more.

For sales copy or squeeze pages, the best item to evaluate first is ordinarily the headline. Since the fundamental testing procedure involves A/B split testing, there will be no issues with it. This article will talk about some useful information about testing and tracking.

Realize that you are going to need to do more than setting up a test. Whenever you stumble upon anything relating to testing, go ahead and presume you should perform tracking, as well. Read the full story

If you have ever tried PPC, pay per click, advertising just to be met with poor consequences, then I do understand the feeling. Having said that, it isn’t all that difficult to succeed using this special form of marketing and advertising. If you’re a veteran of using Adwords, then you most likely know they have changed a lot of their guidelines in recent times. Read the full story

Whether it’s called capture page, squeeze page, simple website landing page, or simple website capture page, its sole purpose is to gather contact information of prospects in exchange for something of high perceived value. This transaction is also refered to as an ethical bribe.

When creating a capture page, the first thing that must be addressed is decide what types of leads are we going to generate with the lead capture lage.

There are four wide categories of leads to target and these are:

• opportunity leads – people that are looking and researching the web for joining their first internet marketing opportunity or looking to join a new/another one;
• prospects for the type of products and/or services we’re currently selling;

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1. Selecting the geographical area were you want your ads to show up. When adjusting this criteria you’ll want to think about the countries your company do business in and where does your offer get response.

Becasue if you advertise in some poor asian countries or african countries your add will be clicked mostly out of curiosity with no intent of buying or you can’t delivered there. Also valid for the languages category.

2. Making a header out of your company name. The ad is focused on what visitors want and not about your business. The visitor seeks solutions. Every time. That’s why he’s searching the net, in the first place.

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