Are Keywords really that Important? …

Relating it directly to SEO, I want to bring to your attention a new concept developed mainly by Google in order to deliver more relevant content to it’s clients and put out of business easy-spamers.

It’s called LSI or latent semantic indexing. Basicaly LSI refers to a whole new range of terms that Google searches for in it’s indexing algorithms.

It’s not longer sufficient to stuff a page full with a wagon of keywords related to your market or niche and expect pole position by tomorrow morning in the organic listings. Instead you need to include in your content natural-related terms that go hand in hand, in any circumstances, with the keywords you’re optimizing for.

Pay attention at one aspect: LSI terms have nothing to do with the root of the keywords you use; as well, LSI phrases don’t contain keywords. They are only themed related to the keywords, e.g. like garden – as a keyword is related to plower – LSI term. You get the picture?

There are some “unfortunate” markets where LSI terms which don’t contain the root of a keyword simply can’t be found. If this is your case, no problem, work with what you have. Google won’t find them either.

As a final idea, structure your content around a very consistent collection of LSI terms and don’t, don’t abuse of the keywords your optimizing for.

I’ll do a brief latent sematic indexing video tutorial just to kind of showing you how to go about organizing your keywords in corelation to LSI terms.

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