Getting backlinks from Directory Submission, Press Releases, Articles, Forums, when done consistently and with high competence, makes a big difference in your traffic reports.
Still, this strategy lacks in providing webpages with high PageRank due to massive exploitation by the overall marketing community.
This post will lay down best practices for link building using the submission platforms mentioned above.
Guidelines to submitting your business website to submission directories
There is no doubt we are witnessing a downfall in directory submission quality, but there are still a handfull of them that are worth submiting your business to, such as Yahoo Directory, DMOZ, Best of the Web, Gimpsy and Search Sight.
Here is how to do it:
> make sure your website has a professional design;
> test for broken links; this is a major flaw that diminishes the chances your website is accepted;
> test for broken images;
> link the Privacy Policy, Terms of Use, Return Policy, Shipping Information and Guarantee to your home page;
> insert a recent copywriting notice on every page of your site;
> give a realistic description of your site and always deliver what you promise; for radical updates in your website, make the necessary changes in its description;
> vary your description throughtout multiple submission directories, without affecting the essence;
> don’t keyword stuff your website’s title or description tag;
> follow closely the guidelines for each submission directory;
> chose the category which best describes your website’s theme;
> go for regional categories if your business and website theme permits; increased acceptance rate.
Guidelines for building backlinks with press releases
The results you get with a press release campaign depends on those who pich up the press release. Press release are a great source of one way backlinks.
Here’s what you should consider:
> a smart way for writing press releases is to customize an existing article from your content pages and make it more newsworthy;
> use an impersonal and objective tone in your writing; advertisments and subjective opinions will not get editorial staff’s approval;
> direct reader’s attention to your website as a source of complementary information on the matter;
> preferably, submit your press release to paid directories; the free ones have major disadvantages such as no-follow links or no link submissions at all. I recommend using eReleases, PRWeb, PRLeap, PRWeb Direct and 24-7 PR.
Getting backlinks from forums
Search for those that allow links and do-follow links.
Check out this complete list of practices that should be avoided when activating in forums.
Guidelines to follow when using Article Submissions to build backlinks
Another great way of getting one way backlinks to your website, limited only by frequency and quality of the work you put into it.
Here is a short starting guide:
> chose a topic related with a broad category or page in your website;
> make your article between 400 and 800 words. Evenly distribute your targeted keywords across the body text;
> make your content extremely informative but incomplete;
> composes an incentive resource box with a backlink to your targeted webpage having as an anchor text the keyword you’re optimizing the page for.
> submit your article to directories with significant high PageRank and most importantly, with high traffic volume.
For more thorough info consult the article marketing category.
Other alternative backlink sources can be sponsoring and advertising on blogs, joining charity groups and highly profitable establishing cooperative relations with dot.orgs and dot.edus websites.
Any personal suggestions or recommendations?