Are Keywords really that Important? …

August 22, 2009 · 1 comment

in Free Traffic

latent sematic indexingRelating it directly to SEO, I want to bring to your attention a new concept developed mainly by Google in order to deliver more relevant content to it’s clients and put out of business easy-spamers.

It’s called LSI or latent semantic indexing. Basicaly LSI refers to a whole new range of terms that Google searches for in it’s indexing algorithms.

It’s not longer sufficient to stuff a page full with a wagon of keywords related to your market or niche and expect pole position by tomorrow morning in the organic listings. Instead you need to include in your content natural-related terms that go hand in hand, in any circumstances, with the keywords you’re optimizing for.

Pay attention at one aspect: LSI terms have nothing to do with the root of the keywords you use; as well, LSI phrases don’t contain keywords. They are only themed related to the keywords, e.g. like garden – as a keyword is related to plower – LSI term. You get the picture?

There are some “unfortunate” markets where LSI terms which don’t contain the root of a keyword simply can’t be found. If this is your case, no problem, work with what you have. Google won’t find them either.

As a final idea, structure your content around a very consistent collection of LSI terms and don’t, don’t abuse of the keywords your optimizing for.

I’ll do a brief latent sematic indexing video tutorial just to kind of showing you how to go about organizing your keywords in corelation to LSI terms.

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{ 1 comment… read it below or add one }

1 Mark Mccoy August 23, 2009 at 12:46 am

Great post. Cant wait to see the video you are working on. SEO has soooo many different topics, will anyone ever know it all? Great start here, hope to see more professional post like it soon. Mark http://www.seohelppage.com

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