Whether it’s called capture page, squeeze page, simple website landing page, or simple website capture page, its sole purpose is to gather contact information of prospects in exchange for something of high perceived value. This transaction is also refered to as an ethical bribe.
When creating a capture page, the first thing that must be addressed is decide what types of leads are we going to generate with the lead capture lage.
There are four wide categories of leads to target and these are:
- opportunity leads – people that are looking and researching the web for joining their first internet marketing opportunity or looking to join a new/another one;
- prospects for the type of products and/or services we’re currently selling;
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The answer to this issue lies in making a thorough research of the market you operate in. Knowing all the variables of your market will enable you to answer questions such:
Who is your market?
You have to build a complete profile of your prospect. It’s not necesarily coming up with percentages for each segment. but before addressing a market you have to know what is that they’re interested in:
just buying your products;
getting involved in the business opportunity you offer;
both
Another set of data extracted with your research must address their needs, fears and desires. A wise thing to do is employing these three aspects into distinct categories in your future blog in a way that would enable your prospects to find quick (preliminary) answers to their problems.
You want your future blog to be a complete library about your niche market.
