Tag Archive | "Search Engine Optimization"

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What I know About Nofollow Tag – Shared Here

The nofollow tag is a consensual way (approved upon by major search engines and blog software developers) of embedding links or letting others post links on your website, often within blog comments, without you taking editorial responsibility for the landing page quality of the link.

Some misunderstand nofollow tag by believing that if, say Google bot, encounters one, it doesn’t follow the link to see where it’s pointing to. Others see in nofollow tagged links the way escape loosing PageRank.

Unfortunately for those guys, Google Changed How It Handles Nofollow, and apparently decided to let some link juice bypass the censorship.

This is inaccurate, because the search engine will follow the link but will not assign it with any authority or PageRank from your website, due to your attitude towards it – “I’m not recommending it” – manifested with the nofollow tag.

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How to Turn Google’s Eyes towards Your Content

Don’t just infuse raw content in your pages and wait for Google’s crawlers to rank high your site.

Instead, adjust some key elements, here and there and cut short  your effort expenditure. IF you’re  tackling SEO practices you most definetly heard of On-Page Factors (content formating) and Off-Page Factors (inbound and outbound links). Here are some…

On-Page and Off-Page Tips to consider when SEO-ing your content

The Title, or Title tag

After all the split-testing, title tag remains the most important on-page factors. The reason is that the title tends to say both the SEs and visitors what’s a page all about.

When composing a title, start with the dominant keyword you’re targeting and, preferable, end with your brandname. By doing so the keyword is scanned first by the SE bots and it’s put in direct relation with the brand you’re promoting or start developing. I suggest using ” | “, or pipe, between the these two, as it’s perceived by the SEs to be a very efficient devider .  For a live example, look above to my own page title.
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SEO – Paid Efforts instead of Paid Traffic

SEO or search engine optimization can be a very reliable alternative to paid traffic solutions for getting your business exposed online.

A simple definition resume SEO as being the process of optimizing your pages in your website so it will rank high in organic search results when people search for things when using a search engine like Google or Yahoo, thus providing a consistent volumes of quality traffic to your pages.

One thing about SEO, it’s a very complicated process, it changes constantly. As far as the secret formula that people heard about Google uses in ranking pages, one thing is for sure: unless you happen to be an engineer in Google Labs you’ll be shooting at a moving target trying to figure it out.

A wise approach to consider is utilising some universal steps that you can’t possible go wrong with.
Here they are, in 3 lines:
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