This post is kind of short but the purpose here is to finalize the examination started in the previous post; we’ll go through the remaining of the <HEAD> elements such as:
Meta Robots Tag, Meta Author Tag, Meta Image Toolbar, Google Webmaster Tools
6. Meta Robots Tag
This tag is usually used by new or unskilled Webmasters. Take for example this Meta Robots Tag:
<meta name=”robots” content=”index,follow” />
This is useless because it is what a search engine does by default. Using this tag as typed above makes as much sense as posting a sign that says, “Remember, breathe while you sleep” Get my point? Yes, it’s an automatic process which doesn’t require further commands.
It is the same with a search engine bot. However there are other useful variations of the Meta Robots Tag, such as using the tag to keep a page from being indexed.
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On-Page factors will be discussed throughtout two related posts.
For this post, we’ll take an inventory of the following elements:
DTD statement, Character set tag, Title tag, Meta description tag, Meta keyword tag
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If On-Page Factors tend to be a little discouraging at first, wait until you’ve gone throught to whole content. In the end, you’ll realise that it doesn’t take more than applying some proven approaches with this SEO elements in order to optimize your site’s Google ranking.
Title Tag
Google doesn’t require the keyword phrase to be used in the webpage’s title in order to get a top ranking. Still, you’ll want to use the keyword phrase with the Title. Too many SEOs base their entire title tag optimization tactic simply on throwing a keyword phrase in it and squeeze a couple of links with that keyword phrase as anchor text.
Total Words in Title
You should want to keep this number to a maximum 8, or 65 characters long. The reason why I’m suggesting this is because of ”Click-thru” rate. It doesn’t you any good if you rank on
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Don’t just infuse raw content in your pages and wait for Google’s crawlers to rank high your site.
Instead, adjust some key elements, here and there and cut short your effort expenditure. IF you’re tackling SEO practices you most definetly heard of On-Page Factors (content formating) and Off-Page Factors (inbound and outbound links). Here are some…
On-Page and Off-Page Tips to consider when SEO-ing your content
The Title, or Title tag
After all the split-testing, title tag remains the most important on-page factors. The reason is that the title tends to say both the SEs and visitors what’s a page all about.
When composing a title, start with the dominant keyword you’re targeting and, preferable, end with your brandname. By doing so the keyword is scanned first by the SE bots and it’s put in direct relation with the brand you’re promoting or start developing. I suggest using ” | “, or pipe, between the these two, as it’s perceived by the SEs to be a very efficient devider . For a live example, look above to my own page title.
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