1. Selecting the geographical area were you want your ads to show up. When adjusting this criteria you’ll want to think about the countries your company do business in and where does your offer get response.
Becasue if you advertise in some poor asian countries or african countries your add will be clicked mostly out of curiosity with no intent of buying or you can’t delivered there. Also valid for the languages category.
2. Making a header out of your company name. The ad is focused on what visitors want and not about your business. The visitor seeks solutions. Every time. That’s why he’s searching the net, in the first place.
