Whether it’s called capture page, squeeze page, simple website landing page, or simple website capture page, its sole purpose is to gather contact information of prospects in exchange for something of high perceived value. This transaction is also refered to as an ethical bribe.
When creating a capture page, the first thing that must be addressed is decide what types of leads are we going to generate with the lead capture lage.
There are four wide categories of leads to target and these are:
- opportunity leads – people that are looking and researching the web for joining their first internet marketing opportunity or looking to join a new/another one;
- prospects for the type of products and/or services we’re currently selling;
