The traits any article must poses for driving traffic to your business webpages:
1. Must be informative and generate curiosity with the readers. Provide extremely valuable content but don’t put it all on the table.
2. Pre-optin your landing page. Insinuate to your readers that the rest of the good stuff can be found on the landing page, where they can also discover additional informations, just as valuable.
3. Confirm their expectations, and elaborate on the subject in your landing page, thus determining them to take the desired action (preferable, opting in on a webform).
