While the On-Page Factors still carries weight with SEO, Off-Page Factors are those which make or break a site’s ranking. And Off-Page Factors are generally translated into Backlinks.
Thus, you should focus your efforts on putting together and follow thru a solid link campaign if you were to see any drastic improvements on your Google ranking.
Any link campaign must include your homepage, category pages, articles and press releases.
Latest Off-Page Tips from Google’s perspective:
- dont’ take into account backlink numbers;
- don’t take into account visible PageRank from the ToolBar – it’s outdated; Read the full story
