For hundreds of years, stories have been used to persuade and captivate. Stories interest everybody without regard for age or culture. So that indicates they are extremely versatile and variable in application. There are several reasons as to why stories are so very effective. But in advertising and marketing, especially, you will get much further with a diligently composed story. Read the full story

Every highly successful online and direct marketer have always reported copywriting is the most valuable business skill to learn. Even training videos have printed text in them, and everything is definitely written with the end intention of making sales or optins. Even the most well-informed man or women on the net had to start out with nothing. Read the full story