Top prospects require top quality content in your marketing blog.
In order for your blog to become a lead magnet you have to make your content useful and unique.
How to produce useful content?
As I’ve stated in the Choosing THE Topic for your marketing blog post from this series, you want your blog to become, overtime, a complete library in the niche you operate in. Evaluating the usefulness of your blog content will always be a subjective matter depending from reader to reader.
Nevertheless there is a tactic that will guarantee your content will be percieved as being useful 90% of the time and that is by presenting the information in more than one tonality and format.
Some of the approaches at your dispossal when discussing your market within your blog can be:
