Take inventory of these simple five guidelines when starting a adwords campaign.
Make sure your campaign is aligned with this prescription:
First. Compose an attention grabing Headline
Some prefer, inserting their company name, I prefer presenting a solution for the visitor’s problem.
The chosen words use for the headline depend greatly upon the audience you’re targeting, namely: if you’re targeting product users you’d better formulate a solution that your product offers, but if you’re targeting people looking for information about the business opportunity your company represents, you might try using the company name for a header. BUT… as The General Rule – formulate an Attention Grabing HeadLine that addresses a problem your visitors are searching for a solution to.
Second. The First Description Line should be a benefit or a promise
What are you offering with your ad?
