Although I’m not an advocate to including unorthodox SEO strategies with your business, a respectable amount of thinking must be invested on whether or not to really not use them.

Because the thing is, many marketers are so afraid of loosing something that they don’t own – rankings in the SERPs – that they don’t consider taking one single risky step towards online profits.

I could use your perspective, if you care to let me know it with the comment in the end of this post.

Let’s start with a “Dodgy SEO Practices” Inventory:

• Reciprocal link trading -not effective long term unless backed by serious linking campaigns

• Page onload redirects – also effective short term, but serious consequences if spotted

• Buying links – effective with untapped link sources and good disguising

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The nofollow tag is a consensual way (approved upon by major search engines and blog software developers) of embedding links or letting others post links on your website, often within blog comments, without you taking editorial responsibility for the landing page quality of the link.

Some misunderstand nofollow tag by believing that if, say Google bot, encounters one, it doesn’t follow the link to see where it’s pointing to. Others see in nofollow tagged links the way escape loosing PageRank.

Unfortunately for those guys, Google Changed How It Handles Nofollow, and apparently decided to let some link juice bypass the censorship.

This is inaccurate, because the search engine will follow the link but will not assign it with any authority or PageRank from your website, due to your attitude towards it – “I’m not recommending it” – manifested with the nofollow tag.

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Times when you could rank well in Google on purely scientific on and off page measurements have come and gone. These days search engines tend to follow the end user and this is the primary reason why link reputation weights approximately 90% of all SEO you do on your business site.

Sites that are referenced a lot and discussed a lot are the ones that will progress in the SERPs.

Most SEO is conducted with little attention directed towards relationships; strangely, because marketing is all about networking and building relations.

Before having a link make sure you’ve established a relation. Basically this should be the philosophy of rookie online marketers.

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A huge attention in Google algorithms is given to internal and external linking patterns of a website. In this field an even greater impact upon rankings and relevancy has the anchor texts that cloth the links.

The rule of thumb of anchor text is to build it with keywords and phrases you want your webpages to rank for.

Whenever possible, include in the anchor text keywords that exist in the page’s title. In best scenarios, you’ll want to use the title’s exact match as a link.

If you cannot always use descriptive anchor text, or just look to give your linking structure a more natural feel, a good alternative for building relevancy is to include link titles within the code.

<a href=”contentpage.htm” title=”descriptive text”>Click here</a>

Search engines won’t put as much weight on this format as with the classical anchor text format, but is better than nothing.

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Is there such an SEO bargain called free links?

In my opinion, no. If you’re just starting out in online marketing and you’re on a tight budget, the currency you invest is called time.

I say this because you have to run in a thousand directions to make yourself remarkable in the market place. And then to give an extra push to this back ’n forth, you add your well garnished monthly budget.

Weird as may sound but, oftentimes, the best link you get comes indirectly, by you investing in quality, namely building great content, providing remarkable products or services or just having a pretty cool website that’s worth spreading the word about.

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Are reciprocal links of any use?

As I mentioned in other link building posts, Google evolved its capacity for detecting low quality link exchanges, constantly diminishing their value towards zero or even negative figures. The reason why link exchanges dropped so dramatically is because of web’s evergreen reason – abuse.

I’m not saying that exchanging links is a banned practice in Google and other SEs perspective, but rather the abusive way in which is conducted. Is more like a taboo… depending with whom you’re hanging out.

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Building one way inbound links is probably one of the most difficult tasks for online marketers that are just starting to use SEO tactics with their business website.

But the truth is that not every link you request has to turn into a reciprocal link as the only mean of getting it in the first place, without paying for it.

Although this is an area where results vary greatly as supposed to other straight forward  SEO receipts, I’ll try giving some guidelines on how to get one way backlinks to your website with no or as low as possible costs.

Building back links is 90% all about initiating and sustaining relationships in your  niche; it’s all human interaction. And the only way your requests will be taken into account by potential linking partners is by you to sound, look and feel like a human.

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Thought I’d try to elaborate on the qualifications that a good back link source must comply with for better results when off-page optimizing your business website. I managed to come up with…

7 Questions to filter out your potential link sources

What are their own inbound linking sources?

Authoritative websites usually appear in top general directories like DMOZ and Yahoo! Directory. Besides that, they enjoy recognition (by constantly linking to them) from other sites you’ve probably heard of as dominating your market and tend to be referred a lot in the social media environment.

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How to choose the right blogging platform

Before handpicking your blogging platform, take an inventory of these 10 utmost important SEO criteria that your future blog must comply with:

1. Title Tag composing

Title of any webpage in your blog should have this flow: unique title tag of post | blog title (or) blog tagline

This is how this post you’re reading is appearing in the SERPs:

Blogging with the search engine in mind.part2 | web traffic solutions for network marketing (or) TrafficCpanel.com

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Blogs are different from the static websites due to two reasons namely their genuine social nature and the ability to inform search engines every time they get updated.

As you know, a big chunk of SEO is all about building back links. Different from static websites, this task is a lot easier with blogs by leveraging the social media capabilities of syndicating valuable content; also, it’s worth mentioning the perceived authority social media environment is assigned with by the search engines, especially Google.

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