SEO or search engine optimization can be a very reliable alternative to paid traffic solutions for getting your business exposed online.

A simple definition resume SEO as being the process of optimizing your pages in your website so it will rank high in organic search results when people search for things when using a search engine like Google or Yahoo, thus providing a consistent volumes of quality traffic to your pages.

One thing about SEO, it’s a very complicated process, it changes constantly. As far as the secret formula that people heard about Google uses in ranking pages, one thing is for sure: unless you happen to be an engineer in Google Labs you’ll be shooting at a moving target trying to figure it out.

A wise approach to consider is utilising some universal steps that you can’t possible go wrong with.
Here they are, in 3 lines:

Provide valuable content for your visitors and always stick with the theme of your website or subjects promoted with your pages;

Add content on a regular basis within you pages. Search engines are constantly looking for fresh content, thus visiting you more often

Use syndication, use reprint rights, article distribution and press releases to get your article published by other websites.

Successful SEO is based on these 3 Steps reguardless of the secret formula (e.g.) Google uses at a certain moment to rank webpages on organic search results.