Testing for performance improvement is a tool that not a lot of online marketers do. If you want better performing sites and copy of any kind, then this is what you should do. You can use testing to boost any type of conversion from a sale to an optin. You can test landing and squeeze pages, website text, sales letter copy, preselling copy, videos on squeeze pages, and even more.

For sales copy or squeeze pages, the best item to evaluate first is ordinarily the headline. Since the fundamental testing procedure involves A/B split testing, there will be no issues with it. This article will talk about some useful information about testing and tracking.

Realize that you are going to need to do more than setting up a test. Whenever you stumble upon anything relating to testing, go ahead and presume you should perform tracking, as well. You need to have a good tracking script in place so you can record when someone clicks on a link. You do not need tracking on squeeze pages, although it can be a good idea to see how many really click on the link. Very many web marketers love using Google Analytics for their tracking because it is powerful and free.

Here is a truth about writing copy – no one gets the very best it can ever be right out of the gate. Website designs can contain design flaws that can genuinely hurt your conversions. The highest paid copywriters in the world never craft the best copy they can the first time. What that means is the only way to make something the best it can be is by testing and optimizing. While we do not really know, but we believe thata lots of people simply do not wish to be inconvenienced.

The simplest approach to evaluate a squeeze page, for example, is to use a simple URL rotator script. These are typically coded in PHP, and so you will only have to add the PHP file extension after the URL being tested. After you have made another page with the change to be tested, then you FTP to your web host and are all ready to begin testing.

Given that every visitor will view a different version of that page, you should make one change to it. You want to assess conversion improvements, and that means you have to pinpoint what triggered the change. There is another way to test more than one item at a time, multivariate testing, but that is somewhat complicated and we are not going to discuss it in detail in this article.

I have personally taken a sales letter that converted very badly when initially released using Google Adwords and evaluated it. The very first time I started promoting it, the sales letter converted less than 1%. Then less than a month later, after modifications and testing, that sales letter converted at about 7%. Hopefully you clearly see that testing and optimizing your websites is surely goint to pay off for you.