If you have ever tried PPC, pay per click, advertising just to be met with poor consequences, then I do understand the feeling. Having said that, it isn’t all that difficult to succeed using this special form of marketing and advertising. If you’re a veteran of using Adwords, then you most likely know they have changed a lot of their guidelines in recent times. They have effectively cleaned house in their endeavor to provide a better experience for their users. What everything boils down to is it’s important to employ the correct practices if you wish to generate profits with Adwords. With everything said, you will find there’s a particular concern with this advertising strategy that is vitally important to understand.
When you’re putting together your Adwords promotions, then you plainly must attain a top quality score from Google. The best feasible rating is a ten, unsurprisingly. A poor score may actually make your campaign completely unprofitable which will make you dead in the water. Consequently, you have to have in every element of your advertising campaign is relevance. The fundamental idea is for your entire PPC advertising to incorporate relevance, and that actually is all about the end user. That is important not only for quality score points, but it is important for overall conversions. You can work to develop the most relevant experience in several different ways.
The typical path after your ad is clicked-on is to visit possibly your primary website or maybe the new style of squeeze page required by Google. You are highly discouraged from presenting a single page landing page using Adwords, but there are actually options for that. The different landing page will have links to information, and you just need to do a little more, today. So first, the one who just clicked on your ad comes with specific expectations. You may very well be thinking that everyone would normally do that, but we know for a fact everybody doesn’t necessarily do it.
If you will be using this type of improved squeeze page, for Google Adwords, then this landing page ought to be relevant in all ways to your primary website. If anyone opts in to your list, and you send that person to your money site, then this is a very important transition point for the two of you. You will achieve the best results if you make your enhanced landing page similar in look and appearance as your primary site.
Hopefully it is clear that there must be agreement with content or what the visitor is expecting to see. What will occur is related to human nature, but it can be very effective if done the right way. The reason behind that is the person will feel more comfortable at your main site. So that is what we indicate by having relevancy in your complete campaign, and the result can be powerful.
