Squidoo Marketing. Defying Traditional Conversion Rates in Article Marketing

Should you employ articles to promote your online business, then Squidoo can be one of your most effective marketing method. You can utilize your written content to create Squidoo “lenses” within any niche topic of your picking. And due to the fact that Google appears to betrail a slight love affair with Squidoo, you’ll also witness a faster indexing rate with your lenses.

In contrast to article directories – where at most you have maximum two backlinks pointing to your website – Squidoo permits you to publish articles with quite a few links. Plus, you actually can monetize each individual lens.

Let me reveal exactly how to build a profitable Squidoo lens in six easy steps…

[1] Decide on a specific niche market and search for long-tail keywords that convert (judging by Google’s keyword tool stats).

Tip: Squidoo frequently outranks ezinearticles.com as well as similar ADs for certain keywords. If you notice that any of your keyword results in Google point to ezinearticles.com, that’s a great search term to choose – since you stand a good chance of beating it!

[2] Fabricate written content structured around your researched keywords.

For SEO imperatives, you’ll need to take into consideration the keyword density of your posts.

The best course of action is to have your keywords appear about 2-3 times for every 100 words (stop words exluded), giving you a keyword density rate of about 2% to 3%.

As far as the lenght of your Squidoo Lens, this can varyloosely, but about 300 to 600 words per module gives good conversion rates.

You want to build short, yet informative, articles that also engage and keep interest alive. And then should have the context built so that you have relevant reasons to direct the reader back to your website – a place that supplements the info already covered in the lens’s body.

With Squidoo you’re not restrained to only making text modules around your articles. You can further expand the potential of your articles by “converting” them into podcasts and videos on your Squidoo page.

Your target should be detailed lens, with plenty of modules and divers mediums for transmiting information. But this comes with a side efect. as everything being stuffed on one web page, a comprehensive lens equals an extremely long lens – which hurst conversion rates.

The antidote is comprised by these two actions you’ll need to implement:squidoo examiner

  • Organize it. Near the top of the web page, permit visitors to know specifically what they will discover on the lens… and connect to it. Basically, use a clickable menu at the top to arrange all the information.
  • Produce additional related lenses. When you realize that all of your lenses are becoming sizeable, you might take into account drilling down to a micro-niche and concentrating in on one scaled-down subject per lens, and then creating lenses about additional tinier subjects.

For instance, rather than creating a lens on dog training, you could have a lens on teaching a dog to sit, the next lens on teaching a dog to stay, another one on teaching it not to jump, etc.

Your prospects will be more qualified. Not to mention it is possible to connect all these lenses together, making your lens similar to a conventional site, in contrast to cramming a pile of quality content all on one lengthy web page.

[3] Build your lens – and give thought to SEO as well as your human readers.

Along with producing brief posts that are properly SEO’ed, you’ll also need to take note of SEO when actually creating the lens itself. Start by including your keywords in the lens title, URL, and tags.

Suggestion: spend a few minutes chosing your tags! Make sure to involve your keywords as frequent misspellings, plurals, and similar.

Insider’s Tip: examine related lenses to see what tag words competition uses. By using these same tags, you increase the chances that your lens show up within the “related lenses” listing at the end of each lens.

Also, don’t forget you also target human visitors. Therefore, include images to enhance the overall appeal of your lens.

After finishing the lens, copy the URL of its RSS feed, and ping your lens to pingoat.com and inform the blog directories about your newly launched web property. Along the way be sure to ping your lenses every time you bring substantial changes to their layout and information load!

keep an eye on your RSS reader for parts 2 and 3 of this squidoo guide

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2 Comments For This Post

  1. Health Says:

    Its most cost effective ways to advertise an online business. Thanks for sharing…

  2. Bill Says:

    Thanks for the advice. I’m going to put that into play for my site http://www.punguzo.com.

2 Trackbacks For This Post

  1. Squidoo Marketing. Article Marketing Recharged. Part. 2 | Web Traffic Solutions for Network Marketing | TrafficCpanel.com Says:

    [...] you’ve digested the first 3 steps of this Squidoo marketing guide. Let’s move [...]

  2. Promoting Hubpages Based on Article Marketing Principles | Web Traffic Solutions for Network Marketing | TrafficCpanel.com Says:

    [...] Go back and revise the methods outlined in Article Marketing with Squidoo post. [...]

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