1. Selecting the geographical area were you want your ads to show up. When adjusting this criteria you’ll want to think about the countries your company do business in and where does your offer get response.

Becasue if you advertise in some poor asian countries or african countries your add will be clicked mostly out of curiosity with no intent of buying or you can’t delivered there. Also valid for the languages category.

2. Making a header out of your company name. The ad is focused on what visitors want and not about your business. The visitor seeks solutions. Every time. That’s why he’s searching the net, in the first place.

3. Sending visitors to the home page. Once there, they’ll be inundated with details and options which confuse them. Confused people do nothing but leave.

Instead, you’ll want to drive your visitors on a page that directs them to take a certain action, preferable filling an opt-in form and getting on your mailing list.

This sort of page is generaly refered to as a squeeze page.

4. Using unrelated, general keywords and most disastrous, not tightly matched to the ad. Very common with adwords newbies. What to do? Just the opposite!

5. Accepting Google’s suggested bid price. A newbie on adwords asumes that this is the minimum bid for that particular keyword; when, in fact, is the maximum bid amount that will give him pole position most of the time for that keyword or phrase.

When confronted with a high suggested bidding amount, you’ll want to drastically divide it by 2, 5 or even 10.

So, take note and keep your distance