SEO Practices (theoretically) you Must Keep Your Distance from, but That could Come in Handy When Nothing Seems to Work in Your Site Promotion
30 September 2009
Not only your capture page must produce constant leads for your online business, but while being exploited, you should constantly improve the opt-in rate at which it operates. In this post I’ll reveal the latest tweak arsenal which transforms the average capture page into a genuine lead magnet. The 12 Tweaks that will skyrocket your Capture Page’s Opt-in Rate: 1. only use white, gray [...]
26 September 2009
Whether it’s called capture page, squeeze page, simple website landing page, or simple website capture page, its sole purpose is to gather contact information of prospects in exchange for something of high perceived value. This transaction is also refered to as an ethical bribe. When creating a capture page, the first thing that must be addressed [...]
23 September 2009
Top prospects require top quality content in your marketing blog. In order for your blog to become a lead magnet you have to make your content useful and unique. How to produce useful content? As I’ve stated in the Choosing THE Topic for your marketing blog post from this series, you want your blog to become, overtime, a [...]
22 September 2009
When designing a marketing blog, I prefer adopting a simplistic strategy targeted towards a single objective – Make my prospects take the desired action. This can be summed up in the form of subscribing to your RSS feed, or fill in an opt-in form and get onto your mailing list. Sounds familliar? It should because it’s the same [...]
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